Digital Printables

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$99

Unleash your inner artisan with our Crafty Creations Box — a treasure chest packed with whimsical tools and gadgets designed to turn your wild ideas into delightful reality. Perfect for both the curious beginners and seasoned creators, it's time to play and innovate!

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$99

Unleash your inner artisan with our Crafty Creations Box — a treasure chest packed with whimsical tools and gadgets designed to turn your wild ideas into delightful reality. Perfect for both the curious beginners and seasoned creators, it's time to play and innovate!

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$149

Unleash your creativity and turn timber into treasures with our vibrant woodworking workshops. Discover the joy of shaping wood into unique masterpieces that tell your story.

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$149

Unleash your creativity and turn timber into treasures with our vibrant woodworking workshops. Discover the joy of shaping wood into unique masterpieces that tell your story.

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$199

Unleash your brand's personality with vibrant visuals and playful designs. Let's transform your ideas into captivating art that says 'wow' at first glance!

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$199

Unleash your brand's personality with vibrant visuals and playful designs. Let's transform your ideas into captivating art that says 'wow' at first glance!

  • The way you tell your story online can make all the difference

  • Maybe you want to launch a business

  • Maybe you want to turn a hobby into something more

  • Maybe you have a creative project to share with the world

About
Lala NY

I’m Alejandra Betancourt, a Print Designer and Illustrator from the Hudson Valley, New York—hence the "NY" in my name. But most people know me as Lala, a nickname that has traveled with me since I was two, thanks to my younger brother’s early attempts at saying my name. Born in Honduras, I arrived in New York in 1993, just as the “interwebs” were beginning to weave their way into everyday life. When chat rooms and email handles became a thing, I claimed LalaNY—and I’ve held onto it ever since.

Creativity has been my constant. I can still picture myself as a child, sketching by candlelight at the dinner table with my mom and brother, making the most of those electricity-free nights when storms rolled through our city. Growing up in a place where ingenuity was a necessity, I learned early on how to bring ideas to life with my hands—a mindset that still fuels my work today.

Now, I run my own design business, blending storytelling, illustration, and print expertise to create packaging and products that spark imagination. Whether it’s designing for toys, collectibles, or brand identities, I thrive on transforming concepts into tangible, eye-catching realities. My journey has evolved, but at its heart, it’s always been about creativity, connection, and a little bit of magic.

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My Services

  • Every design I create is more than just visuals—it’s a story waiting to be told. Whether you need bespoke stationery, a striking logo, or a full brand identity, each piece is thoughtfully crafted to reflect your unique style and vision. From elegant details to bold statements, your design will be one of a kind.

    Since every project is different, pricing is determined on a case-by-case basis. The best way to get started is with a one-on-one consultation, where we can dive into your ideas and explore creative possibilities.

    Consultations are available via Zoom, FaceTime, or Microsoft Teams if an in-person meeting isn’t possible. Let’s bring your vision to life!

  • Great products start with great design. Whether it’s toys, collectibles, or unique merchandise, I bring ideas to life with creativity, precision, and a deep understanding of what makes a product stand out. Each design is crafted with storytelling and functionality in mind, ensuring a seamless blend of form and purpose.

    Product Design Package – $1600
    ✔️ 3 initial design concepts
    ✔️ 3 rounds of revisions
    ✔️ Final files in all necessary formats for production

    Let’s collaborate to create something exceptional! Consultations are available via Zoom, FaceTime, or Microsoft Teams if an in-person meeting isn’t possible. Ready to bring your vision to life? Let’s talk!

  • Packaging is more than just a container—it’s the first impression, the storyteller, and the bridge between a product and its audience. I design packaging that not only protects but captivates, blending creativity and strategy to make your product stand out on the shelf and in the hands of customers.

    Packaging Design Package – $1600
    ✔️ 3 initial design concepts
    ✔️ 3 rounds of revisions
    ✔️ Final files in all necessary formats for production

    Let’s craft packaging that speaks to your brand and leaves a lasting impact! Consultations are available via Zoom, FaceTime, or Microsoft Teams if an in-person meeting isn’t possible. Ready to bring your vision to life? Let’s talk!

  • Creativity thrives when shared! Whether you’re looking to master Print Design, Illustrator, Photoshop, InDesign, or Production & Prepress, I offer personalized lessons tailored to your skill level and goals.

    We’ll go at your pace, focusing on hands-on learning and real-world applications to help you gain confidence and refine your craft.

    Rate: $100 per hour
    Pricing is based on the hours spent teaching, and each session is customized to fit your needs.

    Let’s chat about what you’d like to learn and create a course just for you! Consultations are available via Zoom, FaceTime, or Microsoft Teams if an in-person meeting isn’t possible.

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Interested in working together? Fill out some info and we will be in touch shortly. Let’s create something extraordinary!